They want to blame their genetics or something out of their control. I have found over the decades that most people want an excuse for their failure.
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If you’ve ever tried to learn a language you will find all kinds of books and high priced programs of “secrets that no one else knows” about how to become fluent in 30 days or 3 months or whatever other claim that sounds too good to be true, and is. Same thing happens with almost everything. I told her it’s all about calories in vs calories out but she said that’s too much work.
She would tell me she tried everything and just couldn’t lose weight. But she wouldn’t use any machine and would try the pills for a couple weeks. She had it all sent to the office so I saw everything.
I used to work with a girl that would buy every exercise machine and diet pill on every infomercial she saw the Homegym, bow flex, the gazelle, you name it. There is a sucker born every minute and 10 people waiting to scam that sucker out of their hard earned dollars. I believed a lot of that stuff too until I spent a decent amount of time on this forum, and am kind of surprised that I didn't already know better, which seems to testify to how powerful the effect on subtle convictions hearsay can be. So it makes me wonder if the apparent difficulty so many seem to have accepting this basic concept has more to do with the saturation of marketing and possibly the attempt to hide the simplicity of it, or instead just human nature's natural desire to look for an easy alternative to hard work which is guaranteed to work? But, if most people understood this, *poof* no exploitable market. Since being lean and fit is desirable to literally almost everyone, there's obviously a huge financial incentive to sell snake oil or otherwise offer some kind of promised shortcut and as we all know, a huge industry has developed around it oftentimes doing just that. yet there is an endless slew of gimmicky diets stretching back decades and many people get hung up on them and seem to have an actual cognitive difficulty seeing through them to comprehend that fat storage is the function of a simple energy equation with no way around it. In hindsight, it's so obvious as a basic principle of science.
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